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Associations
- American
Advertising Federation
A nationally coordinated network of advertisers, agencies, media
companies, local associations and college chapters.
- American
Marketing Association (AMA)
The world's largest and most comprehensive professional society
of marketers. Take a look at the Marguerite Kent Library/Information
Center.
- BMA
Colorado
The Colorado Chapter of the Business Marketing Association.
Site includes events and activities of the chapter, information
on professional certification, and the CareerLink to B2B job
opportunities in Colorado.
- Business
Marketing Association (BMA)
A not-for-profit international organization, BMA serves
the professional and career development needs of business-to-business
marketers. Newly updated site with references, resources, conference
information, local chapters, and more.
- The
Cluetrain Manifesto
The Cluetrain Manifesto has ignited global conversation and
challenged sacred corporate assumptions about the very nature
of business in a digital world. It presents a wake-up call,
arguing that business as usual is gone forever. With Internet
access, people are discovering and inventing new ways to share
relevant knowledge with blinding speed. One result: markets
are getting smarter--and getting smarter faster than most companies.
- Direct
Marketing Association
The DMA is dedicated solely to the practice and issues of direct
marketing. Site features regulatory issues, direct marketing
guidelines, calendar of events.
- ESOMAR
European Society for Opinion and Marketing Research promotes
the use of opinion and marketing research for improving decision
making in business and society worldwide.
- Market
Research Society
The Market Research Society is the world's largest professional
body for market researchers. Site includes information on market
research, events calendar, society publications, and news.
- Marketing
Institute of Singapore
The national marketing professional body in Singapore with a
membership of 4000 professionals as well as corporate membership
of marketing related organizations. Site includes information
on the services and publications of the Institute and links
to other members of the Asia Pacific Marketing Federation.
- Marketing
Research Association
Information on publications, conferences, and services of the
Association as well as an on-line forum for discussion of marketing
research.
- Product
Development & Management Association
PDMA is a non-profit association devoted to Product Development.
Here you will find an online magazine, upcoming events, and
the PDMA Bookstore.
- Professional
Marketing Research Society
The Professional Marketing Research Society is a non-profit
organization for marketing research professionals engaged in
marketing, advertising, social, and political research. Site
includes an events calendar, Society news, and a publications
archive.
- Promotion
Marketing Association
The Promotion Marketing Association of America, Inc. (PMA) is
a nonprofit trade association that represents the multi-billion
dollar promotion marketing profession. Site covers Association
news and events as well as tips on incentives and promotion
marketing.
- Professional
Pricing Society
The Professional Pricing Society is dedicated to supporting
the decision makers and management personnel responsible for
establishing pricing. Web site includes pricing information
resources, job opportunities, and peer communicaations and forums.
- Public
Relations Society of America
PRSA serves as a forum for addressing issues affecting the public
relations professionals. Information on PRSA, publications,
and conferences can be found here.
- Sales
& Marketing Executives International
A nonprofit professional association working to improve professional
standards in sales and marketing through education and networking.
- Trade
Show Exhibitors Association
Resources, publications, and programs of the Association.
Business
to Business Marketing Resources
- Advertising
Media Internet Center
General information source on advertising. Resources, links,
articles, etc.
- BidNet
If state or local governments are part of your target market,
look at BidNet's government bids services. For a fee, you have
access to a variety of services, including the actual bid documents.
- Business
Resource Center
The Business Resource Center contains daily news, tips, articles,
ideas, templates, worksheets, sample business and marketing
plans, and more to help grow your small business. Lots of articles
on marketing.
- EntreWorld
Sponsored by the Kauffman Center for Entrepreneurial Leadership,
EntreWorld is an online information resource for entrepreneurs.
Concentrating on the areas of Starting Your Business,
Growing Your Business and Supporting Entrepreneurship,
the site contains articles, calendar of events, and links to
other resources.
- Fast
Company
This on-line magazine chronicles the changes under way in how
companies create and compete. It highlights the new practices
shaping how work is done. Site includes current issues, archives
of back articles, links to other Web business resources, plus
a career guide and job search service.
- Guerrilla
Marketing OnLine
Effective, sure-fire, non-conventional marketing tactics
to help you get more marketing bang for your bucks. Although
the concepts of guerrilla marketing apply to all businesses,
they are especially applicable to small businesses that face
the perennial challenge of working with something less than
a Fortune 500 budget. From Jay Conrad Levinson, the guru
of guerrilla marketing.
- Hamilton
& Bond Advertising
Business and Marketing Resources lists various offices and bureaus
of service to marketers. Site also includes Marketing Tips packed
with information to help you use your marketing resources more
effectively. Hamilton & Bond is a business-to-business advertising
agency and Internet service provider.
- Idea
Cafe
Business, marketing, financial, and management ideas for the
small business, presented in a lighter manner. Don't forget
a cup of coffee on the side when you visit this one.
- Idea
Site for Business
Dedicated to small business, the site offers numerous ideas,
articles and tips to help you run your small business more successfully
and profitability. It includes links to other sites and resources
plus an e-mail list that offers access to 1800 business press
release E-mail addresses.
- inc.com
Starting or running a small business? Inc.com selects and
present information, Web-based applications, products, and research
especially for the small-business, which is typically long on
work and short on time. The site features newsletters, articles,
cases, studies, research, reports, tips, and tools organized
into several categories including marketing.
- Institute
for the Study of Business Markets (ISBM)
This site is maintained by the Institute for the Study of Business
Markets at Penn State University. It provides information about
ISBM seminars, research projects, as well as links to other
resources.
- International
Business Resources on the WWW
Indexes and links to international business resources on the
Web. Maintained by Michigan State University.
- Marcom
Exchange An online community and resource for marketing
communications professionals, this site features an online marketing
discussion group, a creativity workshop, a barter exchange for
trading of services, industry news, resource directory, reference
materials, software, and links.
- MarcommWise
MarcommWise is a new Web site concentrating on marketing communication
information. Topics include: public relations, publicity, promotion,
advertising, media, graphic design, e-commerce, Web design,
copywriting, etc. Sections on the site include Knowledge Bank,
Information Sources Directory, Book Reviews, and Vendor Directory.
- Marketing
Magic
Lots of practical marketing Quick Tips and feature articles
on this UK site. Covers everything from PR to marketing strategy
and personal development. Plus, you can help yourself to hundreds
of free links to business and marketing resources on the Internet,
advice on how to promote your Web site, business travel information,
links to web sites of countries and UK towns, sources of graphics
and software.
- Marketing
Resource Center
Articles, book reviews, data bases, forums, and links to other
resources.
- Sales
Marketing Network
Articles and information on the latest marketing trends; steps
to successful program planning; industry statistics and research;
case studies, books, magazines, newsletters; legal developments;
latest new products and services; resources and suppliers, and
more.
- TECHMAR
Communications Inc.
TECHMAR is a global response management firm that specializes
in helping business to business companies generate qualified
leads and turn those leads into sales.
- ThinkDirectMarketing.com
Features direct marketing news, articles, reports, calendars,
forums and the DM Knowledge Center. Designed to assist small
and medium size businesses with their direct marketing efforts.
Directories
and Search Engines
- BizWeb
A directory of business to business companies.
- Businesseek
Listings of businesses on the Internet.
- LookSmart
A combination search engine and directory. With a highly selective
directory database, LookSmart has developed over eighty location-specific
sub-directories including a Business-to-Business sub-directory.
Click on "Business & Finance", then on "Business-to-Business"
for listings in areas of communications, consulting, marketing,
PR, advertising agencies, market research, and more.
- StartingPoint(TM)
An extensive directory of business and marketing Web sites plus
magazines, weather, investing, references, and more. A good
place to start looking for information.
Graphic
Arts
-
Fotosearch
Stock Photography
Searches over 50 stock photography vendors and offers either
electronic downloads or CDs of images or footage clips.
-
AV
Avenue
AV Avenue offers a wide array of audio, video and AV-oriented
articles along with extensive product and service provider
directories, and presentation tips and techniques.
- Corel
An online source of reasonably priced high quality photography.
- PhotoDisc
An online source of reasonably priced high quality photography.
- PictureQuest
Stock photography from 60 leading providers, including The Image
Bank and FPG International, and the highest quality royalty
free images and CD-ROM titles from Digital Vision and many others.
PictureQuest offers free access, natural language searching,
instant downloading, free lightboxes, and free photo research.
Market
Research and Dtatistics
- @ResearchInfo
If you are involved in market research field, heres a
source of information on the market research industry. Site
includes roundtable discussions, articles on market research,
software demos, links to other market research sites, a directory
of market research companies, and step-by-step instruction on
creating online survey content.
- Business
Communications Co., Inc.
Publishers and providers of market research reports, newsletters
and magazines in the fields of biotechnology, energy, telecommunications,
chemicals, separations, engineering and food processing.
- Electronic
Trend Publications
Off-the-shelf market research reports on the segments of the
electronics industry.
- Forrester
Research
Forrester analyzes and predicts the impact of technology change
on large companies, consumers, and society. Included on the
site is an index to Forrester reports and briefs.
- Government
Information Sharing Project
Start here for accessing US Federal Government Information.
Download reports or use the Federal Web Locator to find Web
sites of government agencies or organizations.
- The
Green Book
An online directory of market research companies and services
worldwide.
- Insight
Research Corporation
The Insight Research Corporation provides comparative market
research and competitive analysis exclusively for the telecommunications
industry. Site covers available studies, custom research, and
telecommunications industry news.
- IntelliQuest
IntelliQuest Information Group provides technology companies
with survey-based quantitative market research information on
technology markets, customers, products and competitors.
- International
Trade Administration
Country information, trade statistics, industry data, and export
assistance.
- Library
of Congress
Resources for researchers and information professionals. These
include the catalogs of the Library of Congress and other libraries,
databases on special topics, and other Library of Congress Internet
resources.
- Market
Research Society
The Market Research Society is the world's largest professional
body for market researchers. Site includes information on market
research, events calendar, society publications, and news.
- McIlvaine
Company
A source for newsletters, research and sales leads on pollution,
contamination control, power,semiconductors, and pharmaceuticals.
Professional
Marketing Research Society
The Professional Marketing Research Society is a non-profit
organization for marketing research professionals engaged in
marketing, advertising, social, and political research. Site
includes an events calendar, Society news, and a publications
archive.
- Research
Connections, Inc.
Research Connections, Inc. specializes in Web surveys. This
site includes an online research discussion group, a news exchange
for keeping up on the latest in online marketing research, and
links to other market research sites.
- Researching
Companies Online
Wondering how to use the World Wide Web for business research?
This online tutorial presents a step-by-step process for finding
FREE company and industry information on the Web. This online
course helps you locate high-level company information, find
sales prospects, research company financial information, learn
about an industry, research nonprofit organizations, identify
international business resources, and more.
- STAT-USA
A service of the U.S. Department of Commerce, the site provides
direct access to the Federal Government's wealth of information
on the U.S. Economy, including current and historical economic
and financial releases and economic data. The information is
available through low cost subscription services like STAT USA/Internet®.
- SURVEY*NET
Demographic survey information on usage of the Internet.
- U.S.
Census Bureau
Services, reports, and information from the U.S. Census Bureau.
Marketing
Software
- Business
Resource Software
Software for evaluating new product ideas, preparing marketing
plans and writing your business plan. Site also includes a variety
of tips and strategies for business and marketing.
- Harvest
Marketing
An Australian site with software that helps you analyze potential
growth opportunities and that helps you automate relationship
marketing activities. Site includes links to other marketing
sites and a marketing discussion forum concentrating on relationship
marketing.
- MarketWare
Technologies
Software from MarketWare Technologies enables you to perform
What If, ROI and Break Even Analyses for your marketing programs.
ROIit!© helps you with your marketing decisions by providing
financial and detail tools to test your decisions in advance
of making them. You can download a demo version!
Media
and Publications
- Ad
Age
On line version of Advertising Age magazine.
- Advertising
& Marketing Review
On-line marketing magazine. Articles and links to other resources
and downloads of governmental statistical publications in PDF
format.
- BPA
International
Publication circulation figures and Web site audit information.
Some complete circulation audit statements available in PDF
format.
- American
Journalism Review
The emphasis is on the business of Journalism plus today's news
highlights, but the site also contains links to top business,
financial, and technology publications.
- Cahners
Publishing Company
Access to various Cahners economic reports and Cahners Advertising
Research Reports. Also has information about the publications
and services of one of the largest publishers of trade journals.
- eCirc
Public access to top-line circulation information from the Audit
Bureau of Circulations. Covers average circulaation figures
for business and farm publications, newspapers, and consumer
magazines.
- Manufacturing
Marketplace
News, events, job listings, trade show calendar, articles for
the manufacturing community.
- NetMarketing
On-line version of Business Marketing'sInternet magazine.
- SRDS
E-mail media kits and information on the services provided by
Standard Rate and Data Service.
Miscellaneous
- AdLaw
Those who venture into the wilds of online advertising will
find the latest in cyberlaw, case files, contract forms and
more, courtesy of the law firm of Hall Dickler Kent Friedman
and Wood. Focusing on new media, this site delivers reports
and newsletters deliver the latest news to your desktop.
- City
Guide
Information on various cities throughout the world. Published
by Lycos.
- City.Net
Search worldwide for information on specific cities. Published
by Excite.
- The
Copyright Website
If you need answers about copyright issues on the Internet,
here's the site to surf. From copyright basics to Internet and
software issues and the concepts of fair use and public domain,
this site endeavors to provide real world, practical and relevant
copyright information. News, references and links are included
in the site content.
- Dun
& Bradstreet
Resources and information from D&B.
- Industry.net
Industrial and business-to-business resources: associations,
news, trade show listings, software demos.
- Just
Sell. com
A sales and marketing portal site. Includes tips and commentary
on sales and marketing; links to trade shows, magazines and
other resources; job listings; e-mail; and your own personal
calendar.
- Small
Biz
For many entrepreneurs, running a small business can be a lonely,
though rewarding, activity. This extensive site provides you
with tips and resources that make your job easier. Topics range
from promoting your business to copyright issues. You will find
books, software, a calendar of events, forums, and opportunities
to promote your own business on line.
- Small
Business Knowledge Base
An extensive collection of information to help you successfully
manage your small business. Lots of marketing tips.
- Thomas
Register
The online version of this well known product and manufacturer
directory.
- USPS
ZIP+4 Code Lookup
Just what it says. Enter an address, get a zip code in return.
Trade
Shows
- Center
for Exhibition Industry Research
Research and information on trade shows and exhibitions.
- Exhibit
Surveys, Inc.
The authoritative full service research firm dedicated solely
to providing market intelligence and measurement to the exposition
industry since 1963. The site includes reports on trade show
trends, free articles for on-line ordering, and information
on the company's researach services.
- TechCalendar
An extensive calendar of computer related events: trade shows,
conferences, exhibitions.
.
- Trade
Show Exhibitors Association
Resources, publications, and programs of the Association.
- Trade
Show News Network
An Internet resource for trade show information in every industry.
TSNN helps you select trade shows for attending or exhibiting.
TSNN also allows you to create a "virtual booth" for
free and link it to any trade shows in which you are exhibiting.
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